1. The Top Front 1/3 Must “Hook” The Reader. This is often the only part that shows in a brochure rack. This must be the exiting part
 
 2. How Do Customers Describe You? Use testimonials

 3. Make An Emotional Connection. Use text & photos that include people enjoying what you are selling.

 4. Now tell them highlights and specifics, price, times etc
   How much detail is required? Remember the brochure is meant to get them to 1) call 2) attend 3) buy/pay to attend

 5. Use Design To Strengthen Your Message:
   Use fresh, updated photography which tells a story.
   Choose a typeface that is distinctive and easy to read against your background color/image. Make sure the size fits the rack.

 6. Maps.  Maps.  MAPS! Where are you! In the world, state, county, city, etc. Include a map to your site, meeting point etc. Include a reference something they can see from the road.

 7. Tell Them How To Get Additional Information:
  Phone, email, mailing address

 8. Create A Complete Package
   So it is easy to say yes. Consider where people sleep & eat.

 9. Inquiry (flyers etc intended to get calls for info) & Fulfillment Pieces (intended to complete payment/reservation, what they get when the call in for more info) Must Match in style, information

 10. Your text, photos etc should Sell The Experience!,
   Sell the enjoyment of riding a boat, Not the ticket,  sell the enjoyment of eating a steak, Not the steak itself.